From hoarding toilet paper to whether a person wears a mask to protect others, how people are responding to the COVID-19 situation is a Petri dish for behavioral scientists and psychologists.

To help you understand a bit more about why people are behaving the way they are, I am sharing a short list of articles that you may find interesting. But before I do, I want to answer the question that I know you are probably asking yourself.

Do marketing, communications, and branding experts follow the latest research and information on behavioral science? The answer, most do not, but I do. Why?

Simple, The Gotfried Group grounds all client work in the latest understandings in the fields of behavioral science, neuromarketing, and pedagogy. Not only does this approach provide our clients the best results possible, but it also gives them peace of mind knowing they are getting advice, services, and deliverables based on proven science and not “gut feelings.”

Re-open protesters are probably not what you think
University of Arizona Ethnologist Diana Daly studied 30 protests in 15 cities. Her work helps to understand the mindset of individuals who took part in the demonstrations. <Click Here>

Where ARE MOST PEOPLE GETTING their COVID-19 INFORMATION?
A recent Pew Research Center study sheds light on where most Americans are getting their information about the COVID-19 issue and how many of us are getting burned out by information overload.  <Click Here>

A DANGEROUS TIME FOR MAKING DECISIONS
Shahram Heshmat, Ph.D., associate professor emeritus at the University of Illinois at Springfield, gets into the ways anxiety clouds our judgment, which can explain the hoarding of toilet paper.  <Click Here>

WHY WE WON’T TAKE ADVANTAGE OF TECHNOLOGY TO SAVE LIVES
Stefan Volk,  an associate professor at the University of Sydney, explains why human behavior will keep us from using Contact Apps that we know will help save lives. <Click Here>

WAYS TO EASE THE PAIN OF COVID-19
Forty researchers collaborated to provide this definitive guide to help with the many behavioral and social issues created by COVID-19. Here is a synopsis of their work.   <Click Here>

The psychology behind the choice of not wearing a mask
CNN reporter Scottie Andrew speaks to several leading psychologists about why some individuals choose to wear masks while others decide not to wear the protective items. <Click Here>