It doesn’t take a marketing, communications or public relations expert to know that today we are constantly being bombarded with information.
According to a recent study, Americans use more than 2.6 million gigabytes of data every minute. From emails to Facebook posts we are inundated with material to read, watch, or hear. So how does a person break out from the noise to be noticed and remembered? While not easy, it can be done. Here are five quick tips to be more memorable.
1. Use your wardrobe – How you dress can make you more memorable. It can be done in one of two ways. The first is dressing unique. JW Raythons, CEO of the personal development group, Joshua Development, is a great example. JW always wears a t-shirt and suit combination, a look not seen very often. It fits his personality and makes people remember who he is, and what he does. Steve Jobs used this technique by wearing black turtlenecks. The second way is to stick to the same color or style. I do this by wearing a blue sports coat the first four days of the work week and a a University of Florida logoed shirt every Friday. Professional golfers Tiger Woods (red) and Rickie Fowler (orange) use this approach to become marketing juggernauts.
2. Have a defining story – Have a story that is memorable and make sure you tell it over and over again. As media relations manager for Washington National Cathedral I managed the media during former president Ronald Reagan’s funeral. I like telling this story because it is memorable. I can’t tell you how many times a person has come up to me and said that they remember me because of that story. Find something that you have done or experienced that is unique and continue to tell this story to as many people as possible.
3. Be part of an experience – While people only remember 10 percent of what they read and 30 percent of what they hear, they remember 90 percent of what they experience. If you want to be memorable, associate yourself with others’ experiences. When you speak with someone, ask them questions about their experiences. You want to find a way to make the person remember you when they think about that experience. For example, if they tell you about a horrible trip to Disney World, send them an article about another person who had a horrible time at Disney World. When you see them again, ask additional questions about the experience. When you introduce them to someone else, open up with how the person has a great story to tell. The idea is to anchor yourself to the story.
4. Stay visible – One of the best known adages in marketing is that something needs to be repeated seven times before it is remembered. While there is no scientific proof seven is the magic number, the actual number is probably not far off. For example, if you meet someone new, find a way to immediately follow up. One of the best ways is to find an article they would find interesting, and send them an email with a link to the article.
5. Smile and laugh – Studies have found that people remember happy memories longer than unhappy memories. When a person smiles and laughs, they are in a good mood. The easiest way to do this is by smiling and laughing yourself. Happiness is contagious. Whether it is at a party or a business function, the person who is smiling and laughing will not only be remembered but sought out.