You need to communicate about the coronavirus. Your customers and stakeholders want to hear from you. They want to know what you are doing, that you are sensitive to the issue, and are putting the safety of your customers, employees, and the community first.

Yes, I know, they are already being bombarded by similar emails from every company and organization they have a relationship. This should not keep you from doing the same. It is a best practice. Not communicating makes you look like an outlier, and not in a good way.

At The Gotfried Group, we are busy helping clients craft these letters. To help communicate about the coronavirus in the most effective way possible, here are some tips:

Shorter, the better – The email needs to stay under 300 words. Research finds that shorter communications work better.

Seventh-grade reading level – Use an online readability evaluator to make sure the email can be read and understood by someone with a seventh grade or lower reading level.

Show action – Your stakeholders want to know what you are doing differently because of the situation. Monitoring is the same as doing nothing.

Tap emotions – This is an emotional time, so address how your stakeholders are feeling.

Keep communication channels open – Share a way for your stakeholders to contact you.

If you have any questions regarding these tips, or on how to communicate to stakeholders regarding the coronavirus or any other issue, please feel free to contact me by phone (602) 568-5067 or email