More about the Gotfried Group

More about the Gotfried Group

Founded in 2017 by Steven Gotfried, the Gotfried Group helps businesses, non-profit organizations, and governments achieve the possible. The full-service marketing, communications, and branding agency offers a flexible and integratable suite of services, including...
Creative Holiday Marketing Ideas

Creative Holiday Marketing Ideas

‘Tis the season when creative holiday marketing ideas are as plentiful as eggnog and company holiday parties. This holiday season, Popeyes, who earlier this year hit the viral marketing jackpot with its chicken sandwich, has gone back to the “scarcity creates...
Using Photographs For Marketing Purposes

Using Photographs For Marketing Purposes

All forms of marketing—no matter if it’s a website, social media posts, digital marketing, or old-fashioned printed collaterals like brochures and fact sheets—perform better with visuals. Today’s smartphones make it easy to take photographs. Just because you can take...