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Communicating An Issue Takes More Than A Good Message

Communicating An Issue Takes More Than A Good Message

Issues management can be difficult.  When the goal is to shape public opinion, especially with a highly emotional topic like protection of working animals, what is communicated is only one component of success. How, where and when this communication takes place...

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The Persuasive Power of Smell

The Persuasive Power of Smell

If your sales success is based on what others think, believe or act, then part of your marketing and branding plan should include some type of scent strategy. Scent marketing works because of one fundamental truth, decisions are emotionally driven. I bet you can...

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Summers Are For Making Memories.  How Do you Stay Memorable?

Summers Are For Making Memories. How Do you Stay Memorable?

It doesn't take a marketing, communications or public relations expert to know that today we are constantly being bombarded with information. According to a recent study, Americans use more than 2.6 million gigabytes of data every minute. From emails to Facebook posts...

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Logoed Golf Balls Hurt Tournament Sponsor

Logoed Golf Balls Hurt Tournament Sponsor

Even in the age of the Internet, email marketing, and social media, giving away promotional items (swag) like pens, golf balls and cups printed with your name and logo continues to be one of the most powerful, yet least-understood, tools to help build awareness of...

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Use These Techniques to Communicate More Effectively

Use These Techniques to Communicate More Effectively

Today more than ever, technology allows us to have direct communication with those whose opinion and behavior impact the bottom line. Smart phones and computers put information at our fingertips. The problem is that we are now in information overload. I just read that...

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