Blog

Using Photographs For Marketing Purposes

Using Photographs For Marketing Purposes

Today’s smartphones make it easy to take photographs. Just because you can take photos for your marketing efforts does not mean you should. The difference between a photo taken by an amateur versus a professional is palpable.

read more
G/MX – The Next Generation in Digital Marketing

G/MX – The Next Generation in Digital Marketing

The Gotfried Group proudly announces the launch of G/MX, the next generation in digital marketing. It is not your traditional digital marketing service. It is different, better. G/MX uses an integrated approach by combining digital marketing with traditional...

read more
Communicating An Issue Takes More Than A Good Message

Communicating An Issue Takes More Than A Good Message

Issues management can be difficult.  When the goal is to shape public opinion, especially with a highly emotional topic like protection of working animals, what is communicated is only one component of success. How, where and when this communication takes place...

read more
The Persuasive Power of Smell

The Persuasive Power of Smell

If your sales success is based on what others think, believe or act, then part of your marketing and branding plan should include some type of scent strategy. Scent marketing works because of one fundamental truth, decisions are emotionally driven. I bet you can...

read more
Summers Are For Making Memories.  How Do you Stay Memorable?

Summers Are For Making Memories. How Do you Stay Memorable?

It doesn't take a marketing, communications or public relations expert to know that today we are constantly being bombarded with information. According to a recent study, Americans use more than 2.6 million gigabytes of data every minute. From emails to Facebook posts...

read more
Logoed Golf Balls Hurt Tournament Sponsor

Logoed Golf Balls Hurt Tournament Sponsor

Even in the age of the Internet, email marketing, and social media, giving away promotional items (swag) like pens, golf balls and cups printed with your name and logo continues to be one of the most powerful, yet least-understood, tools to help build awareness of...

read more
The Gotfried Group
Learn More About The Gotfried Group