Communicating An Issue Takes More Than A Good Message
Issues management can be difficult. When the goal is to shape public opinion, especially with a highly emotional topic like protection of working animals, what is communicated is only one component of success. How, where and when this communication takes place...
The Persuasive Power of Smell
If your sales success is based on what others think, believe or act, then part of your marketing and branding plan should include some type of scent strategy. Scent marketing works because of one fundamental truth, decisions are emotionally driven. I bet you can...
Summers Are For Making Memories. How Do you Stay Memorable?
It doesn't take a marketing, communications or public relations expert to know that today we are constantly being bombarded with information. According to a recent study, Americans use more than 2.6 million gigabytes of data every minute. From emails to Facebook posts...
Frustrated when someone’s opinion is counter to the facts available?
If you are in marketing or public relations, need to influence, like to shape opinion or want to persuade, properly addressing cognitive dissonance could be the key to success or failure. I just finished listening to The Dropout, a podcast by ABC radio about the rise...
Waffle House — Outstanding Grits and, for One Saturday, a Classroom
Being a transplanted southerner living in Arizona, I make a pilgrimage to the local Waffle House several times a month to satisfy my need for old-fashioned, no-frills grits. These creamy bowls of buttery goodness open up my heart and put a smile on my face. As you...
Answering Frequently Asked Questions After President George H.W. Bush’s Funeral
The funeral of President George H.W. Bush at Washington National Cathedral brought back a flood of memories. In 2004, I had just left my job as media relations manager of Washington National Cathedral when President Ronald Reagan passed away. I heard the news from...
Logoed Golf Balls Hurt Tournament Sponsor
Even in the age of the Internet, email marketing, and social media, giving away promotional items (swag) like pens, golf balls and cups printed with your name and logo continues to be one of the most powerful, yet least-understood, tools to help build awareness of...
Mike Shaldjian: Virtual office, real retirement plans in Philippines
As we get closer to retirement, we start to look at our 401(k)s, pensions (for those that still have them) and anticipated social security benefits. This is the time to start readjusting the portfolio and our lifestyle to sock away enough money to live on after we...
Use These Techniques to Communicate More Effectively
Today more than ever, technology allows us to have direct communication with those whose opinion and behavior impact the bottom line. Smart phones and computers put information at our fingertips. The problem is that we are now in information overload. I just read that...
Paying Attention While Driving Can Help You Find Well-Branded Companies
The next time you are out driving, look on the back bumpers and windshields of the cars in front of you. You’ll be amazed at how many company logos you’ll see. The reason the driver put the logo on the car is that they have a strong emotional attachment and want to...
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