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Making Difficult Decisions

Making Difficult Decisions

From managing an issue to deciding whether to allow an employee to take an extra 15 minutes for lunch, decisions are made continually. Most of the time, the decision-making process is seamless. A question occurs, facts are analyzed, and a choice is made. Other times,...

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How to Communicate About the Coronavirus Effectively

How to Communicate About the Coronavirus Effectively

You need to communicate about the coronavirus. Your customers and stakeholders want to hear from you. They want to know what you are doing, that you are sensitive to the issue, and are putting the safety of your customers, employees, and the community first.

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More about the Gotfried Group

More about the Gotfried Group

The Gotfried Group helps businesses, non-profit organizations, and governments achieve the possible. The full-service marketing, communications, and branding agency offers a flexible and integrable suite of services.

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Agency’s First Tagline Designed to Inspire and Motivate

Agency’s First Tagline Designed to Inspire and Motivate

Just reading our new tagline, Achieve the Possible, gets you excited, exhilarated, and full of energy. That’s the idea. When reading the phrase you immediately create a vision of the ideal future. As you do, your subconscious takes over and you start to get those...

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Creative Holiday Marketing Ideas

Creative Holiday Marketing Ideas

'Tis the season when creative holiday marketing ideas are as plentiful as eggnog and company holiday parties. This holiday season, Popeyes, who earlier this year hit the viral marketing jackpot with its chicken sandwich, has gone back to the “scarcity creates...

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The Gotfried Group
Learn More About The Gotfried Group