by Steven Gotfried | Aug 14, 2019 | Articles
The Gotfried Group proudly announces the launch of G/MX, the next generation in digital marketing. It is not your traditional digital marketing service. It is different, better. G/MX uses an integrated approach by combining digital marketing with traditional...
by Steven Gotfried | Jul 26, 2019 | Articles
Issues management can be difficult. When the goal is to shape public opinion, especially with a highly emotional topic like protection of working animals, what is communicated is only one component of success. How, where and when this communication takes place...
by Steven Gotfried | Jun 24, 2019 | Articles
If your sales success is based on what others think, believe or act, then part of your marketing and branding plan should include some type of scent strategy. Scent marketing works because of one fundamental truth, decisions are emotionally driven. I bet you can...
by Steven Gotfried | May 31, 2019 | Articles
It doesn’t take a marketing, communications or public relations expert to know that today we are constantly being bombarded with information. According to a recent study, Americans use more than 2.6 million gigabytes of data every minute. From emails to Facebook...
by Steven Gotfried | Mar 6, 2019 | Articles
If you are in marketing or public relations, need to influence, like to shape opinion or want to persuade, properly addressing cognitive dissonance could be the key to success or failure. I just finished listening to The Dropout, a podcast by ABC radio about the rise...
