by Steven Gotfried | Mar 23, 2021 | News
The Gotfried Group was recently named one of Phoenix’s best branding agencies by DesignRush, a B2B digital marketplace that connects brands with leading agencies. The online guide analyzes and ranks hundreds of agencies to help brands find top branding agencies, web...
by Steven Gotfried | Mar 16, 2021 | Articles
From managing an issue to deciding whether to allow an employee to take an extra 15 minutes for lunch, decisions are made continually. Most of the time, the decision-making process is seamless. A question occurs, facts are analyzed, and a choice is made. Other times,...
by Steven Gotfried | Dec 10, 2020 | Articles
Having the COVID vaccine is one thing; persuading the public to get the vaccine is an entirely different matter. A recent Pew Center study found only 29 percent of those surveyed said they would “definitely” get the COVID vaccine. When it comes to people of color, the...
by Steven Gotfried | Oct 31, 2020 | Articles
If you haven’t planned for how your company or organization will respond to this year’s presidential election results, specifically what occurs once the winner is announced, you should. This year’s vote for president is unlike any other we have seen. The specter of...
by Steven Gotfried | May 8, 2020 | Articles
From hoarding toilet paper to whether a person wears a mask to protect others, how people are responding to the COVID-19 situation is a Petri dish for behavioral scientists and psychologists. To help you understand a bit more about why people are behaving the way they...
