by Steven Gotfried | Nov 7, 2019 | Articles
All forms of marketing—no matter if it’s a website, social media posts, digital marketing, or old-fashioned printed collaterals like brochures and fact sheets—perform better with visuals. Today’s smartphones make it easy to take photographs. Just because you can take...
by Steven Gotfried | Sep 17, 2019 | Articles
A couple of weeks ago Donald Trump dismissed his executive assistant for disclosing personal information to the press during an off-the-record dinner. According to several media outlets, a deputy press secretary, who was at the dinner, left the executive assistant...
by Steven Gotfried | Aug 14, 2019 | Articles
The Gotfried Group proudly announces the launch of G/MX, the next generation in digital marketing. It is not your traditional digital marketing service. It is different, better. G/MX uses an integrated approach by combining digital marketing with traditional...
by Steven Gotfried | Jul 26, 2019 | Articles
Issues management can be difficult. When the goal is to shape public opinion, especially with a highly emotional topic like protection of working animals, what is communicated is only one component of success. How, where and when this communication takes place...
by Steven Gotfried | Jun 24, 2019 | Articles
If your sales success is based on what others think, believe or act, then part of your marketing and branding plan should include some type of scent strategy. Scent marketing works because of one fundamental truth, decisions are emotionally driven. I bet you can...
