by Steven Gotfried | Dec 10, 2020 | Articles
Having the COVID vaccine is one thing; persuading the public to get the vaccine is an entirely different matter. A recent Pew Center study found only 29 percent of those surveyed said they would “definitely” get the COVID vaccine. When it comes to people of color, the...
by Steven Gotfried | Oct 31, 2020 | Articles
If you haven’t planned for how your company or organization will respond to this year’s presidential election results, specifically what occurs once the winner is announced, you should. This year’s vote for president is unlike any other we have seen. The specter of...
by Steven Gotfried | May 8, 2020 | Articles
From hoarding toilet paper to whether a person wears a mask to protect others, how people are responding to the COVID-19 situation is a Petri dish for behavioral scientists and psychologists. To help you understand a bit more about why people are behaving the way they...
by Steven Gotfried | Mar 17, 2020 | Articles
You need to communicate about the coronavirus. Your customers and stakeholders want to hear from you. They want to know what you are doing, that you are sensitive to the issue, and are putting the safety of your customers, employees, and the community first. Yes, I...
by Steven Gotfried | Feb 12, 2020 | White Papers
The following white paper is on how trade associations and membership organizations can create more personalized experiences for members. WHITE PAPER WHY MEMBER ORGANIZATIONS NEED TO CREATE PERSONALIZED EXPERIENCES AND HOW THEY CAN DO SO WITHOUT BREAKING THE BANK...
