by Steven Gotfried | Jan 16, 2020 | Articles
Founded in 2017 by Steven Gotfried, the Gotfried Group helps businesses, non-profit organizations, and governments achieve the possible. The full-service marketing, communications, and branding agency offers a flexible and integratable suite of services, including...
by Steven Gotfried | Jan 16, 2020 | Articles
Just reading our new tagline, Achieve the Possible, gets you excited, exhilarated, and full of energy. That’s the idea. When reading the phrase you immediately create a vision of the ideal future. As you do, your subconscious takes over and you start to get those...
by Steven Gotfried | Dec 19, 2019 | Articles
‘Tis the season when creative holiday marketing ideas are as plentiful as eggnog and company holiday parties. This holiday season, Popeyes, who earlier this year hit the viral marketing jackpot with its chicken sandwich, has gone back to the “scarcity creates...
by Steven Gotfried | Nov 7, 2019 | Articles
All forms of marketing—no matter if it’s a website, social media posts, digital marketing, or old-fashioned printed collaterals like brochures and fact sheets—perform better with visuals. Today’s smartphones make it easy to take photographs. Just because you can take...
by Steven Gotfried | Sep 17, 2019 | Articles
A couple of weeks ago Donald Trump dismissed his executive assistant for disclosing personal information to the press during an off-the-record dinner. According to several media outlets, a deputy press secretary, who was at the dinner, left the executive assistant...
