Principled in our approach

Passionate about results

Committed to your success

We are a high-energy, passionate organization. We get excited. We don’t sit around and wait. We constantly look for ways to help you succeed, bringing new ideas that you may not have thought about. Your success is our success. And we believe the best measure of success is results. We are highly disciplined and thoughtful with everything we do. We just do it at a higher energy level than most.

By using the latest research on what draws our attention, how we learn and understand, what influences and inspires us to act, The Gotfried Group is raising the bar for what constitutes success.

A flexible service model so you can receive the type of help you need, when you need it

Trusted Advisor

We listen, study, understand and then provide valuable advice and guidance.

Strategy Development

Our plans are clear and concise with specific and measurable goals.

Tactical Execution

We work hard and smart to achieve results.

General Support

We provide another set of arms and legs to get work done.

Steven Gotfried is the founder and principal of The Gotfried Group. When you meet him, the first thing you will notice is his energy and passion for the craft of communications. He focuses this excitement on achieving outstanding results for his clients.

For more than 15 years he has developed and implemented effective communications strategies across a variety of industries and topics (see below). Among his many experiences, a few stand out above the rest.

Steven saved a company more than $1 million by achieving stakeholder (community leaders, elected officials, media and others) support for an issue heading toward litigation. The other side capitulated when they realized the public was not on their side. As manager of media relations for Washington National Cathedral he managed the media covering several high-profile events including the funeral of former President Ronald Reagan, the Washington D.C. memorial for the crew of the Space Shuttle Columbia and the September 11 visit by His Holiness the Dalai Lama. Lastly, as manager of Public Affairs for the National Hydropower Association he helped the Association communicate about a water issue heard by the U.S. Supreme Court.

  • Solar and renewable energy
  • Environmental issues
  • Construction
  • Philanthropic initiatives
  • Sustainability
  • Financial services
  • Higher education
  • Energy transmission & distribution
  • Legal
  • Cybersecurity
  • Travel and tourist destinations
  • Trade associations
  • Retail products and services
  • Regulated utilities

Using behavioral science, neuromarketing, and pedagogy because transformational communications require more than creativity and a well-crafted sentence.

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